Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (Hardcover)

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience's reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	March 2018
First published:	2018
Editors:	Diana Bogueva • Dora Marinova • Talia Raphaely
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	400
ISBN-13:	978-1-5225-4757-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-5225-4757-6
Barcode:	9781522547570

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!