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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (Hardcover)
Loot Price: R9,006
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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (Hardcover)
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As marketing professionals look for more effective ways to promote
their goods and services to customers, a thorough understanding of
customer needs and the ability to predict a target audience's
reaction to advertising campaigns is essential. The Handbook of
Research on Social Marketing and Its Influence on Animal Origin
Food Product Consumption is a critical scholarly resource that
examines the role of social marketing in understanding and changing
behavior regarding the negative impacts of consuming animal-based
foods. Featuring coverage on a broad range of topics, such as the
psychology of meat consumption, food waste, and meat substitutes,
this publication is geared towards academicians, students, and
professionals seeking current research on social marketing
interventions and the demarketing of meat.
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