Public Relations Ethics - How To Practice PR Without Losing Your Soul (Paperback)

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation.

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	December 2015
Authors:	Dick Martin • Donald K Wright
Dimensions:	151 x 227 x 18mm (L x W x T)
Format:	Paperback
Pages:	262
ISBN-13:	978-1-63157-146-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	1-63157-146-X
Barcode:	9781631571466

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!