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Books > Reference & Interdisciplinary > Communication studies
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Mad Cows and Mother's Milk - The Perils of Poor Risk Communication (Hardcover)
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Mad Cows and Mother's Milk - The Perils of Poor Risk Communication (Hardcover)
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The first case study deals with the mad cow fiasco of 1996, one of
the most expensive and tragic examples of poor risk management in
the last twenty-five years. For ten years the British government
failed to acknowledge the possibility of a link between mad cow
disease and Creuzfeldt-Jakob disease, the human equivalent, until
increased scientific evidence and public pressure forced them to
take action, resulting in the slaughter of more than one million
cattle. The second study looks at what is commonly known as
hamburger disease, caused by a virulent form of the E. coli
bacterium, which has struck thousands and killed over thirty people
in the last few years. Despite its widespread effects, it is
unclear whether scientific knowledge on preventing the disease is
reaching the public. Other case studies include the use of a
genetically engineered hormone to increase milk production in cows,
health risks associated with silicone breast implants, public
controversies surrounding dioxins and PCBs, and the introduction of
agricultural biotechnology. These case studies show that
institutions routinely fail to communicate the scientific basis of
various high-profile risks. These failures to inform the public
make it difficult for governments, industry, and society to manage
risk controversies sensibly and often result in massive costs. With
its detailed analyses of specific risk management controversies,
Mad Cows and Mother's Milk will help us avoid future mistakes.
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