Customer.Community - Unleashing the Power of Your Customer Base (Hardcover)

The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.

General

Imprint:	Jossey-Bass Inc.,U.S.
Country of origin:	United States
Release date:	March 2002
Authors:	Drew Banks • Kim Daus
Dimensions:	235 x 163 x 21mm (L x W x T)
Format:	Hardcover
Pages:	288
ISBN-13:	978-0-7879-5621-9
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Internet > General Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	0-7879-5621-X
Barcode:	9780787956219

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