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Beyond Pleasure and Pain - How Motivation Works (Hardcover)
Loot Price: R2,906
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Beyond Pleasure and Pain - How Motivation Works (Hardcover)
Series: Social Cognition and Social Neuroscience
Expected to ship within 12 - 17 working days
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How does motivation work? The classic answer is that people are
motivated to approach pleasure and avoid pain, that they are
motivated by "carrots and sticks." But to understand human
motivation, it is necessary to go beyond pleasure and pain. What
people want is to be effective in their life pursuits, and there
are three distinct ways that people want to be effective. They want
to be effective in having desired results (value), which includes
having pleasure but is not limited to pleasure. They want to be
effective in managing what happens (control) and in establishing
what's real (truth), even if the process of managing what happens
or establishing what's real is painful. These three distinct ways
of wanting to be effective go beyond just wanting pleasure, but
there is even more to the story of how motivation works. These ways
of wanting to be effective do not function in isolation. Rather,
they work together. Indeed, the ways that value, truth, and control
work together is the central story of motivation. By understanding
how motivation works as an organization of value, truth, and
control motives, we can re-think basic motivational issues, such as
the nature of personality and culture, how the motives of others
can be managed effectively, and what is "the good life."
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