This book fills a void in both the professional and academic
literature on the management of public relations. Using systems
theory, it approaches public relations as an organizational
subsystem. The author defines a functional framework for the
practice of public relations consistent with contemporary
management theory. In addition, the book presents a practice
management model for application in both corporate and counselor
settings; develops this model to elaborate the role of the PR unit;
and meets the development-related informational needs of both
organizational and counselor practitioners in terms of human
resources management, fiscal services, and insurance. Chapters
include discussions on the development of employee incentives,
pensions, profit sharing systems, and the sale and merger of
consultant practices. Each chapter is accompanied by model programs
with examples and the specifics of their applications.
General
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