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Communication Games - The Semiotic Foundation of Culture (Hardcover)
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Communication Games - The Semiotic Foundation of Culture (Hardcover)
Series: Approaches to Applied Semiotics [AAS]
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Communication Games is a new and radical interpretation of the
relationship between culture and communication. It explores the
idea that culture and communication studies should be seen
predominantly in relation to struggles and conflicts within the
social arena. It criticizes the conventional heritage of the social
sciences and humanities. Culture and communication are conceived
not merely as means of integrating social actors, but as semiotic
ways of providing fitness indicators that allow for the resolution
of competition between individuals. From the perspective of
Peircean semiotics and the Darwinian understanding of life
processes, Communication Games redefines culture in terms of
Darwin's notion of sexual selection. Moving on from the realization
that sexual selection creates individual organisms with conflicting
interests, Communication Games emphasizes the contribution of game
theory to semiotics and communication studies. The book
demonstrates how cooperation and shared conventions eventually
emerge, and how conflicts are resolved through the display of
costly and inflated signs. It is from these inflated signs and the
escalation of excessive messages that cultures gain a certain
degree of stability. Communication Games proposes a new way of
understanding culture, communication, and semiotic exchange in
terms of game theory.
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