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Communication Games - The Semiotic Foundation of Culture (Hardcover) Loot Price: R2,554
Discovery Miles 25 540
You Save: R345 (12%)
Communication Games - The Semiotic Foundation of Culture (Hardcover): Eduardo Neiva

Communication Games - The Semiotic Foundation of Culture (Hardcover)

Eduardo Neiva

Series: Approaches to Applied Semiotics [AAS]

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List price R2,899 Loot Price R2,554 Discovery Miles 25 540 | Repayment Terms: R239 pm x 12* You Save R345 (12%)

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Communication Games is a new and radical interpretation of the relationship between culture and communication. It explores the idea that culture and communication studies should be seen predominantly in relation to struggles and conflicts within the social arena. It criticizes the conventional heritage of the social sciences and humanities. Culture and communication are conceived not merely as means of integrating social actors, but as semiotic ways of providing fitness indicators that allow for the resolution of competition between individuals. From the perspective of Peircean semiotics and the Darwinian understanding of life processes, Communication Games redefines culture in terms of Darwin's notion of sexual selection. Moving on from the realization that sexual selection creates individual organisms with conflicting interests, Communication Games emphasizes the contribution of game theory to semiotics and communication studies. The book demonstrates how cooperation and shared conventions eventually emerge, and how conflicts are resolved through the display of costly and inflated signs. It is from these inflated signs and the escalation of excessive messages that cultures gain a certain degree of stability. Communication Games proposes a new way of understanding culture, communication, and semiotic exchange in terms of game theory.

General

Imprint: de Gruyter Mouton
Country of origin: Germany
Series: Approaches to Applied Semiotics [AAS]
Release date: May 2007
First published: 2007
Authors: Eduardo Neiva
Dimensions: 230 x 155 x 22mm (L x W x T)
Format: Hardcover
Pages: 317
ISBN-13: 978-3-11-019046-5
Categories: Books > Language & Literature > Language & linguistics > Sociolinguistics
Books > Reference & Interdisciplinary > Communication studies > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Science & Mathematics > Mathematics > Optimization > Game theory
LSN: 3-11-019046-X
Barcode: 9783110190465

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