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Books > Business & Economics > Business & management > Management & management techniques > Operational research
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The Innovation Butterfly - Managing Emergent Opportunities and Risks During Distributed Innovation (Paperback, 2012 ed.)
Loot Price: R2,873
Discovery Miles 28 730
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The Innovation Butterfly - Managing Emergent Opportunities and Risks During Distributed Innovation (Paperback, 2012 ed.)
Series: Understanding Complex Systems
Expected to ship within 10 - 15 working days
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Product and service innovations are the result of mutually
interacting creative and coordination tasks within a system that
has to balance technical decisions, marketplace taste, personnel
management, and stakeholder commitment. The constituent elements of
such systems are often scattered across multiple firms and across
the globe and constitute a complex system consisting of many
interacting parts. In the spirit of the "butterfly effect",
metaphorically describing the sensitivity to initials conditions of
chaotic systems, this book builds an argument that "innovation
butterflies" can, in the short term, take up significant amounts of
effort and sap efficiencies within individual innovation projects.
Such "innovation butterflies" can be prompted by external forces
such as government legislation or unexpected spikes in the price of
basic goods (such as oil), unexpected shifts in market tastes, or
from a company manager's decisions or those of its competitors.
Even the smallest change, the smallest disruption, to this system
can steer a firm down an unpredictable and irreversibly different
path in terms of technology and market evolution. In the long term,
they can shift the balance of the entire innovation portfolio into
unplanned directions. More importantly, we describe how innovation
leaders can influence the emergent behavior of the system for good
or ill. The first half of the book draws parallels from physics,
economics, and sociology as well as evidence from multiple
industries to describe the structural and behavioral causes of
emergent phenomena in innovation settings as well as their often
negative impacts. In the second half of the book, we turn to
distributed management of innovation under emergence. We show that
innovation butterflies, if improperly managed, most often lead to
negative outcomes. On the other hand, it is also argued that while
the complexity of the innovation system and the desire to
experiment and try new and emergent alternatives precludes precise
planning, innovation leaders can actually tame innovation
butterflies through the design and implementation of appropriate
processes, strategies, tools and leadership choices.
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