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School Public Relations for Student Success (Hardcover, New)
Loot Price: R1,979
Discovery Miles 19 790
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School Public Relations for Student Success (Hardcover, New)
Expected to ship within 12 - 17 working days
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'Everything you need to succeed with parents, community leaders,
employees, and more can be found in this book. Moore's lifetime
experience comes through with clear, no-nonsense ideas and insights
that those working in schools can put to work right away'-William
J. Banach, CEO, Banach, Banach & Cassidy An on-the-job public
relations and communications partner for everyone working in
schools! As school public relations efforts play an increasingly
vital role in helping students achieve and schools succeed, the
communications expectations placed on school leaders at all levels
continue to soar. Now this field-based reference offers educational
leaders practical advice and specific tips for meeting the tough
new communication demands they face daily. Ideal for both
long-range planning and day-to-day basics, this guide helps leaders
define and organize their school's PR plan. The book offers
step-by-step guidance on creating and applying communication
tactics that work-from how to generate community support to
managing crises, stopping rumours, handling media inquiries,
dealing with critics, and much more. Emphasizing the PR
responsibilities of all school employees, the author: - Outlines
the key components of successful communications programmes - Covers
how to set reasonable expectations for communications efforts -
Provides questions for assessing PR needs, guidelines for judging
what's working and what's not, and an abundance of checklists -
Offers interview advice from professionals in the field Educational
leaders will consult this comprehensive resource again and again as
they plan and implement public relations activities to support
student and school success!
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