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Effective Business Communication - Preparing Messages That Communicate (Paperback, 5th Edition) Loot Price: R456
Discovery Miles 4 560

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Effective Business Communication - Preparing Messages That Communicate (Paperback, 5th Edition):

Effective Business Communication - Preparing Messages That Communicate (Paperback, 5th Edition)

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Loot Price R456 Discovery Miles 4 560

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Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication. Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan. Effective Business Communication 5th edition builds on traditional communication forms with up-to-date theory. It discusses new communication trends and the changing nature of communication in businesses. This edition illustrates the effective use of various new media sources and their application in the workplace, the challenges of using these media and the appropriate ways in which they can be incorporated into effective business communication practices within the organisation. Effective Business Communication 5th edition provides widespread principles for communicating in the organisational context. The book has support material containing questions, case studies and activities. This edition therefore provides students, lecturers and business communicators with a comprehensive and practical reference guide to communication in the workplace.

General

Imprint: Juta Academic
Release date: 2024
Dimensions: 245 x 169 x 20mm (L x W x T)
Format: Paperback
Edition: 5th Edition
ISBN-13: 978-1-4851-3274-5
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Management
Promotions
Books > Promotion > Juta Competition > Business & Economics
Books > Promotion > Juta Competition > Business Management
Books > Promotion > Juta Competition > Management
LSN: 1-4851-3274-6
Barcode: 9781485132745

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