Handbook of Research on New Media Applications in Public Relations and Advertising (Hardcover)

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today's consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	August 2020
Editors:	Elif Esiyok
Dimensions:	226 x 292 x 42mm (L x W x T)
Format:	Hardcover
Pages:	400
ISBN-13:	978-1-79983-201-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-79983-201-5
Barcode:	9781799832010

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!