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The Future of Excellence in Public Relations and Communication Management - Challenges for the Next Generation (Paperback, New)
Loot Price: R2,672
Discovery Miles 26 720
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The Future of Excellence in Public Relations and Communication Management - Challenges for the Next Generation (Paperback, New)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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The Future of Excellence in Public Relations and Communication
Management brings together an outstanding group of public relations
scholars and practitioners to consider the indelible theory
building in public relations of James E. Grunig and Larissa A.
Grunig, who with David M. Dozier, produced the 1992 IABC Excellence
Study, a benchmark body of work examining best practices in the
public relations field. In this assembled collection, editor
Elizabeth L. Toth and the contributors show how and in what ways
the theories of the Excellence Study have developed and changed.
They present research that advances excellence theories, adds new
dimensions and directions to the excellence theories, and shows how
the excellence study has moved on to a global stage. Toth and her
colleagues challenge future researchers to continue the
theory-building that will lead to understand how strategic public
relations management contributes to organizations and society.
Public relations and communication management scholars, in addition
to practitioners and graduate students studying these areas, will
benefit immensely from the work included here.
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