Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Public relations

Buy Now

Kundenzentriertes Markenmanagement - Effektive Markenfuhrung entlang der Customer Experience Journey (German, Paperback, 1. Aufl. 2020) Loot Price: R588
Discovery Miles 5 880
Add to cart
Kundenzentriertes Markenmanagement - Effektive Markenfuhrung entlang der Customer Experience Journey (German, Paperback, 1....

Kundenzentriertes Markenmanagement - Effektive Markenfuhrung entlang der Customer Experience Journey (German, Paperback, 1. Aufl. 2020)

Elke Theobald, Mirjam Jentschke

Series: essentials

 (sign in to rate)
Loot Price R588 Discovery Miles 5 880

Bookmark and Share

Expected to ship within 10 - 15 working days

Dieses essential beschreibt, wie sich Markenmanagement andern muss, um einem durch die Digitalisierung gepragtem Kundenverstandnis gerecht zu werden. Starre Konstrukte wie die Markenpositionierung, Markendifferenzierung oder Markenkonsistenz werden durch die Ausrichtung am Kunden, die Customer Experience und die Customer Centricity in Frage gestellt. Das Buch beantwortet die zentralen Fragestellungen des Zusammenspiels von Markenmanagement und Customer Experience Management und stutzt sich dabei unter anderem auf eine aktuelle Umfrage unter Marketingentscheidern. Die Neuausrichtung des Markenmanagements, vom Persona-Ansatz uber die Consumer Experience Journey bis hin zu organisatorischen Aspekten, wird umsetzungsorientiert dargestellt.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: March 2020
First published: 2020
Authors: Elke Theobald • Mirjam Jentschke
Dimensions: 210 x 148 x 3mm (L x W x T)
Format: Paperback
Pages: 53
Edition: 1. Aufl. 2020
ISBN-13: 978-3-658-28021-5
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
Promotions
LSN: 3-658-28021-2
Barcode: 9783658280215

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Personal Selling (Paperback, 5th Edition): M C Cant, A Drotsky
Personal Selling
M C Cant, A Drotsky Paperback R413 R349 Discovery Miles 3 490
Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 5th Edition): Annette Clear,...
Dynamics Of Public Relations And…
Annette Clear, Maritha Pritchard, … Paperback R507 R409 Discovery Miles 4 090
Handbook Of Public Relations (Paperback, 12th Edition): Irma Meyer, Dalien Rene Benecke, Renitha Rampersad, Kate Skinner
Handbook Of Public Relations
Irma Meyer, Dalien Rene Benecke, … Paperback R599 R515 Discovery Miles 5 150
Public Relations - Theory And Practice (Paperback, 3rd Edition):
Public Relations - Theory And Practice
Paperback R349 R295 Discovery Miles 2 950
Customer Services (Paperback, 3rd Edition): M C Cant
Customer Services
M C Cant Paperback R320 R270 Discovery Miles 2 700
Outside-in Service Design - A Practical Guide (Paperback): Amir Azizpour
Outside-in Service Design - A Practical…
Amir Azizpour Paperback R904 Discovery Miles 9 040
Public Relations (Hardcover): Edward L Bernays
Public Relations
Edward L Bernays Hardcover R799 R701 Discovery Miles 7 010
Public management in the information age (Book): F. Minnaar, K. Bekker
Public management in the information age
F. Minnaar, K. Bekker Book R620 R573 Discovery Miles 5 730
Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback):...
Personal Branding For Entrepreneurs…
Donna Rachelson Paperback R170 R136 Discovery Miles 1 360
Trust Signals - Brand Building in a Post-Truth World (Hardcover): Scott Baradell
Trust Signals - Brand Building in a…
Scott Baradell Hardcover R733 R621 Discovery Miles 6 210
Shutdown Slingshot - Eight Winning Mindsets Real Estate Agents Need to Double-Down Over the Next 100 Days (Hardcover): Glenn...
Shutdown Slingshot - Eight Winning…
Glenn McQueenie Hardcover R432 R362 Discovery Miles 3 620
The Digital Pivot - Secrets of Online Marketing (Hardcover): Eric Schwartzman
The Digital Pivot - Secrets of Online…
Eric Schwartzman Hardcover R652 Discovery Miles 6 520

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners