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Books > Reference & Interdisciplinary > Communication studies
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Language in Business, Language at Work (Paperback, 1st Ed. 2018)
Loot Price: R1,440
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Language in Business, Language at Work (Paperback, 1st Ed. 2018)
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Packed with contemporary examples from the business world, this is
an exciting and engaging text which explains how language works in
business, how to analyse it and how to use it in an informed and
creative way. The book is split into three parts, which look at
business communication from corporate, management and employee
perspectives. Wide-ranging in nature, it explores a variety of
topics ranging from stakeholder communication and brand narratives
to managing conflict and self-branding. Each chapter contains ample
opportunity for readers to put new skills into practice, while case
studies act as springboards for further discussion. This is
essential reading for students of both language and
business-related disciplines, both during and beyond their studies.
It is also an indispensable resource for teachers of business
communication.
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