Language in Business, Language at Work (Paperback, 1st Ed. 2018)

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

General

Imprint:	Red Globe Press
Country of origin:	United Kingdom
Release date:	February 2018
First published:	2018
Authors:	Erika Darics • Veronika Koller
Dimensions:	235 x 155 x 24mm (L x W x T)
Format:	Paperback
Pages:	343
Edition:	1st Ed. 2018
ISBN-13:	978-0-230-29842-2
Categories:	Books > Language & Literature > Literary & linguistic reference works > General Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	0-230-29842-7
Barcode:	9780230298422

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