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Language and Intercultural Communication in the New Era (Hardcover) Loot Price: R4,794
Discovery Miles 47 940
Language and Intercultural Communication in the New Era (Hardcover): Farzad Sharifian, Maryam Jamarani

Language and Intercultural Communication in the New Era (Hardcover)

Farzad Sharifian, Maryam Jamarani

Series: Routledge Studies in Language and Intercultural Communication

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Loot Price R4,794 Discovery Miles 47 940 | Repayment Terms: R449 pm x 12*

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Studies of intercultural communication in applied linguistics initially focused on miscommunication, mainly between native and non-native speakers of English. The advent of the twenty-first century has witnessed, however, a revolution in the contexts and contents of intercultural communication; technological advances such as chat rooms, emails, personal weblogs, Facebook, Twitter, mobile text messaging on the one hand, and the accelerated pace of people's international mobility on the other have given a new meaning to the term 'intercultural communication'. Given the remarkable growth in the prevalence of intercultural communication among people from many cultural backgrounds, and across many contexts and channels, conceptual divides such as 'native/non-native' are now almost irrelevant. This has caused the power attached to English and native speaker-like English to lose much of its automatic domination. Such developments have provided new opportunities, as well as challenges, for the study of intercultural communication and its increasingly complex nature. This book showcases recent studies in the field in a multitude of contexts to enable a collective effort towards advancements in the area.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Studies in Language and Intercultural Communication
Release date: December 2012
First published: 2013
Editors: Farzad Sharifian • Maryam Jamarani
Dimensions: 229 x 152 x 22mm (L x W x T)
Format: Hardcover
Pages: 330
ISBN-13: 978-0-415-80889-7
Categories: Books > Language & Literature > Language & linguistics > General
Books > Reference & Interdisciplinary > Communication studies > General
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LSN: 0-415-80889-8
Barcode: 9780415808897

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