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Explaining Consumer Choice (Paperback, 1st ed. 2007) Loot Price: R1,539
Discovery Miles 15 390
Repayment Terms: R144 pm x 12*
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Explaining Consumer Choice (Paperback, 1st ed. 2007): G. Foxall

Explaining Consumer Choice (Paperback, 1st ed. 2007)

G. Foxall

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Loot Price R1,539 Discovery Miles 15 390 | Repayment Terms: R144 pm x 12*

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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: June 2007
First published: 2007
Authors: G. Foxall
Dimensions: 216 x 140 x 14mm (L x W x T)
Format: Paperback
Pages: 256
Edition: 1st ed. 2007
ISBN-13: 978-1-349-54711-1
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-54711-5
Barcode: 9781349547111

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