Marketing Psychology portrays the behaviour of consumers as
influenced by its environmental consequences and extends this
analysis to marketing management by proposing a novel understanding
of the marketing firm. The book undertakes a behaviour analysis of
consumer choice, based on a critical extension of radical
behaviourism to the interpretation of human economic behaviour.
This suggests that consumer behaviour is explained by locating it
among the environmental contingencies that shape and maintain it.
The result is a view of consumer choice and marketing response
which transcends current understanding with profound managerial and
policy implications.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
