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Understanding Consumer Choice (Paperback, 1st ed. 2005) Loot Price: R2,908
Discovery Miles 29 080
Repayment Terms: R273 pm x 12*
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Understanding Consumer Choice (Paperback, 1st ed. 2005): G. Foxall

Understanding Consumer Choice (Paperback, 1st ed. 2005)

G. Foxall

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Loot Price R2,908 Discovery Miles 29 080 | Repayment Terms: R273 pm x 12*

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Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: March 2005
First published: 2005
Authors: G. Foxall
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 262
Edition: 1st ed. 2005
ISBN-13: 978-1-349-51198-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-51198-6
Barcode: 9781349511983

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