This book explores the purpose, practice and effects of public
relations (PR) at a time that has been variously described as an
era of populism, post-truth and fake news. It considers how PR
processes have contributed to the current social condition of
post-truth and what constitutes PR work in this environment.
Post-Truth Public Relations: Communication in an Era of Digital
Disinformation proposes that while we can now look back upon the
last 80-100 years as a period of classical PR, that style is being
supplemented by the emergence of a post-classical form of PR that
has emerged in response to the post-truth era. This new style of PR
consists of a mixed repertoire of communicative work that matches
the new geometry of digital media and delivers a mix of online
engagement and persuasion in order to meet the needs of
increasingly partisan audiences. Using contemporary case studies
and original interviews with PR practitioners in several countries,
including China and the Philippines, the book investigates how PR
workers have reconciled their role as communicative intermediaries
with the post-truth era of digital disinformation. This
thought-provoking book will be of great interest to researchers and
advanced students interested in the changing nature of PR and its
practice.
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