There are approximately 35 million business to business sales
reps in the country selling everything from books and computers to
furniture and flooring. They know as well as anyone that selling to
other businesses is not the same as selling to consumers.
Businesses have different budgets, needs, demands, and expectations
from those of general consumers. That means an entirely different
skill set is required of business to business sales reps.
"How to Say It: Business to Business Selling" is the only book
of its kind that caters exclusively to business to business sales
professionals. Its short chapters provide tips and strategies
tailored especially for the unique business to business selling
process. You'll learn how to:
Motivate Yourself to Sell
Craft an Elevator Pitch
Find Hot Sales Leads
Make a Cold Call
Use Voicemail to Sell
Give a Sales Presentation
Write a Sales Proposal
Give a Product Demo
Negotiate the Best Deal
Close a Sale
Create a Powerful Sales Process
Sell to Top Executives
Build Sales Partnerships
Get a Customer Referral
Accelerate Your Sales Cycle
"With How to Say It: Business to Business Selling" you can sell
business to business like a seasoned pro.
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