Lavishly illustrated with unique images from the official company
archive, this book charts more than 100 years of car-making at the
Longbridge factory, near Birmingham. Herbert Austin founded the
Austin Motor Company here in April 1905 and it was subsequently
home to the British Motor Corporation, British Leyland, Rover Group
and, latterly, MG Rover. Its products include some of the most
famous British models ever produced, such as the pioneering Austin
Seven, the innovative trend-setting Mini, the popular Austin Metro
and, in later years, the best-selling MG TF and elegant Rover 75.
The factory was a major employer and an integral part of the local
community from its beginnings until the sad events of April 2005,
when MG Rover went into administration. This radically changed the
landscape, spearheading the long-term regeneration of the area. The
community is looking to the future with confidence, never
forgetting its long and proud tradition of manufacturing. This
fully updated version honours the 110th anniversary of the first
motor production at Longbridge as well as the 150th birthday of
Herbert Austin. It includes a new colour section showing various
stages in the life of a car, from the design studio to the
showroom.
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