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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Consumers in Context - The BPM Research Program (Hardcover) Loot Price: R8,140

Discovery Miles 81 400

Repayment Terms: R763 pm x 12*

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Consumers in Context - The BPM Research Program (Hardcover): Gordon Foxall

Consumers in Context - The BPM Research Program (Hardcover)

Gordon Foxall

Series: Routledge Revivals

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Loot Price R8,140 Discovery Miles 81 400 | Repayment Terms: R763 pm x 12*

Expected to ship within 12 - 17 working days

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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Revivals
Release date:	September 2015
First published:	1996
Authors:	Gordon Foxall
Dimensions:	216 x 138 x 32mm (L x W x T)
Format:	Hardcover
Pages:	552
ISBN-13:	978-1-138-96289-7
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Social sciences > Psychology > Philosophy & theory of psychology > Behavioural theory (Behaviourism) Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-138-96289-9
Barcode:	9781138962897