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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Consumers in Context - The BPM Research Program (Hardcover)
Loot Price: R7,930
Discovery Miles 79 300
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Consumers in Context - The BPM Research Program (Hardcover)
Series: Routledge Revivals
Expected to ship within 10 - 15 working days
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This book, first published in 1996, presents a collection of papers
by Gordon Foxall charting the development of the Behavioural
Perspective Model (BPM) which he devised in the early 1980s and
subsequently developed. The model offers a unique and original
behaviour-based theory of consumer choice. In seeking to answer the
question 'where does consumer choice take place?' by drawing upon
behavioural psychology, Foxall presents an exciting challenge to
previous theories whose emphasis has been on the internal working
of the consumer's mind in reaching rational decisions and choices.
Bringing alive the important subject of economic consumption, this
seminal volume will be of great interest to students and
researchers in consumer research.
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