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Creating Corporate Reputations - Identity, Image, and Performance (Paperback, New Ed) Loot Price: R1,555
Discovery Miles 15 550
Repayment Terms: R146 pm x 12*
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Creating Corporate Reputations - Identity, Image, and Performance (Paperback, New Ed)

Grahame Dowling

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Loot Price R1,555 Discovery Miles 15 550 | Repayment Terms: R146 pm x 12*

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Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.

General

Imprint: Oxford UniversityPress
Country of origin: United Kingdom
Release date: June 2002
First published: August 2002
Authors: Grahame Dowling
Dimensions: 234 x 157 x 17mm (L x W x T)
Format: Paperback
Pages: 299
Edition: New Ed
ISBN-13: 978-0-19-925220-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 0-19-925220-3
Barcode: 9780199252206

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