Customers don't suffer in silence anymore. Today they make their
gripes public on the branded websites of the very businesses they
attack. Online customer attacks have struck some of America's
biggest brands, and the volume and scope is growing dramatically.
You no longer have the luxury of time to respond. An attack can go
global in a matter of hours. Attack of the Customers shows how
social media can be used to destroy as well as to build. It
provides actionable strategies to prepare for and prevent disaster
from striking your company. And it shows you how creative
engagement can turn critics into raving fans. As this book shows
with fascinating real-world examples, customers complain because
they care. In these pages, you'll learn how to respond effectively
and how you can grow your business in the process.
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