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Books > Arts & Architecture > Performing arts > Other public performances & spectacles > Pageants, parades, festivals
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Eventful Cities (Paperback)
Loot Price: R1,652
Discovery Miles 16 520
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Eventful Cities (Paperback)
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Processes of globalization, economic restructuring and urban
redevelopment have placed events at the centre of strategies for
change in cities. Events offer the potential to achieve economic,
social, cultural and environmental outcomes within broader urban
development strategies. This volume: analyzes the process of
cultural event development, management and marketing and links
these processes to their wider cultural, social and economic
context provides a unique blend of practical and academic analysis,
with a selection of major events and festivals in cities where
'eventfulness' has been an important element of development
strategy examines the reasons why different stakeholders should
collaborate, as well as the reasons why cities succeed or fail to
develop events and become eventful. Eventful Cities evaluates
theoretical perspectives and links theory and practice through case
studies of cities and events across the world. Critical success
factors are identified which can help to guide cities and regions
to develop event strategies. This book is essential reading for any
undergraduate or graduate student and all practitioners and
policy-makers involved in event management, cultural management,
arts administration, urban studies, cultural studies and tourism.
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