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Theatralitat der Werbung (German, Hardcover, Reprint 2011 ed.) Loot Price: R7,343
Discovery Miles 73 430
Repayment Terms: R688 pm x 12*
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Theatralitat der Werbung (German, Hardcover, Reprint 2011 ed.): Herbert Willems, York Kautt

Theatralitat der Werbung (German, Hardcover, Reprint 2011 ed.)

Herbert Willems, York Kautt

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Loot Price R7,343 Discovery Miles 73 430 | Repayment Terms: R688 pm x 12*

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Die Untersuchung versteht sich als ein Beitrag zur Wissenssoziologie der Massenmedien und der Wirklichkeitskonstruktion des modernen Menschen. Im Rahmen eines Entwurfs einer Theorie der Medienkultur wird die massenmediale Werbung als eine Art BA1/4hne verstanden, auf der SinnverstAndnisse des Publikums (Deutungsmuster, Alltagstheorien, Weltbilder) auf verschiedene Weise vermittelt, dargestellt und inszeniert werden. Die Analyse konzentriert sich auf Images sozialer IdentitAten und IdentitAtskontexte (Altersklassen, Geschlecht, Erotik, Status) sowie auf jedermanns IdentitAtstheorien, die die Werbung aufgreift und symbolisch verarbeitet.

General

Imprint: De Gruyter
Country of origin: Germany
Release date: December 2003
First published: December 2003
Authors: Herbert Willems • York Kautt
Dimensions: 234 x 156 x 32mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 584
Edition: Reprint 2011 ed.
ISBN-13: 978-3-11-017668-1
Languages: German
Categories: Books > Language & Literature > Language & linguistics > General
Books > Reference & Interdisciplinary > Communication studies > General
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LSN: 3-11-017668-8
Barcode: 9783110176681

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