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Children in Hospitality and Tourism - Marketing and Managing Experiences (Hardcover)
Loot Price: R2,189
Discovery Miles 21 890
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Children in Hospitality and Tourism - Marketing and Managing Experiences (Hardcover)
Series: De Gruyter Studies in Tourism
Expected to ship within 12 - 17 working days
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This book works to fill a serious gap in tourism and hospitality
research - children as future consumers. For decades, researchers
and industry practitioners alike have overlooked and undervalued
the significance of children's perspectives and their influence as
decision-makers. However, the United Nations Convention on the
Rights of the Child (1989) emphasizes that children have the right
to participate in matters that affect them. With this in mind, the
contributors to this edited collection draw attention to children
as thinkers, actors and transformers of the future of the tourism
and hospitality industry. Through a mix of conceptual and empirical
chapters, the book collectively supports an overarching theme: the
empowerment of children as present and future consumers should be a
core component of any sustainable tourism initiative. Towards this
goal, the chapters herein represent internationally diverse
perspectives and offer a number of innovative recommendations to
the industry's practitioners.
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