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Books > Reference & Interdisciplinary > Communication studies
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Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media (Hardcover)
Loot Price: R21,105
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Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media (Hardcover)
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Increasing health literacy among patients is a difficult task as
medical jargon and healthcare directions can be overwhelming and
difficult to comprehend. In today's digital world, people are more
connected than ever before and have the ability to find healthcare
information in a way that was not possible in recent years. Mass
media and social media have become particularly influential in
conveying health information to the public. With the amount of
misinformation being spread, coupled with poor health literacy
skills, it is imperative that new strategies and policies are
undertaken to ensure that patients and the general public receive
accurate information and are appropriately educated in order to
provide them with the best possible knowledge and care. The
Research Anthology on Improving Health Literacy Through Patient
Communication and Mass Media provides an overview of the importance
of health literacy and the various means to achieve health literacy
for patients using several strategies and elements such as patient
communication and mass media. The book covers health awareness
challenges that have been faced recently and historically and
pushes for better patient-provider communication. The book also
examines the use of social media, virtual support groups, and
technological tools that aid in the facilitation of health
knowledge. Covering a range of key topics such as patient safety,
health illiteracy, and eHealth, this anthology is crucial for
healthcare professionals, researchers, academicians, students, and
those interested in understanding the importance of health literacy
and how it connects to media and communication.
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