Books > Business & Economics > Business & management > Sales & marketing > Customer services
|
Buy Now
Trust, Institutions and Managing Entrepreneurial Relationships in Africa - An SME Perspective (Hardcover, 1st ed. 2019)
Loot Price: R3,178
Discovery Miles 31 780
|
|
Trust, Institutions and Managing Entrepreneurial Relationships in Africa - An SME Perspective (Hardcover, 1st ed. 2019)
Series: Palgrave Studies of Entrepreneurship in Africa
Expected to ship within 12 - 17 working days
|
Donate to Against Period Poverty
Total price: R3,198
Discovery Miles: 31 980
|
This book highlights the importance of understanding how trust and
indigenous African cultural institutions enhance the development of
entrepreneurial networks and relationships in Africa. Drawing on
institutional theories, the author re-examines the way that
entrepreneurial behaviour can be shaped, with a focus on trust,
networks and the development of relationships. Analysing a
combination of existing literature and empirical data from 50
internationally trading SMEs in Africa, this book reflects the
growing interests of entrepreneurs, investors and corporate
executives to develop trust and relationships with customers in
order to invest and grow. By addressing the need for a greater
understanding of how social and cultural institutions in Africa
affect the continent's economy, this book not only offers
theoretical frameworks, but also future implications for practice
and policy, and will provide essential reading for those studying
emerging markets and globalisation, African business, and
entrepreneurship more generally.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.