Trust, Institutions and Managing Entrepreneurial Relationships in Africa - An SME Perspective (Hardcover, 1st ed. 2019)

This book highlights the importance of understanding how trust and indigenous African cultural institutions enhance the development of entrepreneurial networks and relationships in Africa. Drawing on institutional theories, the author re-examines the way that entrepreneurial behaviour can be shaped, with a focus on trust, networks and the development of relationships. Analysing a combination of existing literature and empirical data from 50 internationally trading SMEs in Africa, this book reflects the growing interests of entrepreneurs, investors and corporate executives to develop trust and relationships with customers in order to invest and grow. By addressing the need for a greater understanding of how social and cultural institutions in Africa affect the continent's economy, this book not only offers theoretical frameworks, but also future implications for practice and policy, and will provide essential reading for those studying emerging markets and globalisation, African business, and entrepreneurship more generally.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Palgrave Studies of Entrepreneurship in Africa
Release date:	December 2018
First published:	2019
Authors:	Isaac Oduro Amoako
Dimensions:	210 x 148 x 20mm (L x W x T)
Format:	Hardcover
Pages:	287
Edition:	1st ed. 2019
ISBN-13:	978-3-319-98394-3
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	3-319-98394-6
Barcode:	9783319983943

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