Even casual observers will be familiar with the Cherry Blossom or
Sakura trees of Japan. When in full bloom the sight is spectacular.
This amazing visual is preceded by several weeks of behind the
scenes development as the buds grow. Sadly, from the time of full
bloom until the blossoms have scattered only takes a week or less.
In the longer cycle of nations and business, the authors
unfortunately see a similar transitory pattern for Japanese
multinational corporations (MNCs). Japanese companies seemed to be
in full bloom in the mid-90s but now show serious signs of losing
their standing in the landscape of global players. The authors
explain how and why this is happening, but perhaps more
importantly, examine what can be done to improve the situation in
the future.
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