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Global Luxury Trends - Innovative Strategies for Emerging Markets (Paperback, 1st ed. 2013) Loot Price: R2,247
Discovery Miles 22 470
Repayment Terms: R211 pm x 12*
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Global Luxury Trends - Innovative Strategies for Emerging Markets (Paperback, 1st ed. 2013): J Hoffmann, I. Coste-Maniere

Global Luxury Trends - Innovative Strategies for Emerging Markets (Paperback, 1st ed. 2013)

J Hoffmann, I. Coste-Maniere

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Loot Price R2,247 Discovery Miles 22 470 | Repayment Terms: R211 pm x 12*

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The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2016
First published: 2013
Authors: J Hoffmann • I. Coste-Maniere
Dimensions: 235 x 155 x 15mm (L x W x T)
Format: Paperback
Pages: 275
Edition: 1st ed. 2013
ISBN-13: 978-1-349-44968-2
Categories: Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-349-44968-7
Barcode: 9781349449682

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