This title includes a number of Open Access chapters. Tourism has
become a key global economic activity as expectations with regard
to our use of leisure time have evolved, attributing greater
meaning to our free time. Tourism is one of the world s largest
industries, and in many regions it is the single largest source of
investment and employment. This new book provides a look at many
important issues in the field of tourism and hospitality, including
understanding tourist preference, satisfaction, and motivation;
tourism and hospitality education; rural tourism and its impact on
local residents; the increasing popularity of cultural and heritage
tourism; strategies for sustainable tourism; and more.
General
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