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Books > Business & Economics > Business & management > Sales & marketing
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Buying and Selling Civil War Memory in Gilded Age America (Paperback)
Loot Price: R1,125
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Buying and Selling Civil War Memory in Gilded Age America (Paperback)
Series: UnCivil Wars Series
Expected to ship within 10 - 15 working days
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What can consumerism and material culture teach us about how
ordinary Americans remembered their Civil War? Buying and Selling
Civil War Memory explores ways in which Americans remembered the
war in their everyday lives. There was an entire industry of Civil
War memory that emerged in the Gilded Age. Civil War generals
appeared in advertising; uniforms continued to be manufactured and
sold long after the war ended; and in many other ways the
iconography of the war was used to market products. What, then, can
this tell us about the way Americans remembered their war in the
most quotidian ways? The editors, James Marten and Caroline E.
Janney, have assembled a collection of essays that provide a new
framework for examining the intersections of material culture,
consumerism, and contested memory. Each essay offers a case study
of a product, experience, or idea related to how the Civil War was
remembered and memorialized. Taken together, these essays trace the
ways the buying and selling of the Civil War shaped Americans'
thinking about the conflict, making an important contribution to
scholarship on Civil War memory and extending our understanding of
subjects as varied as print culture, visual culture, popular
culture, finance, the history of education, the history of the
book, and the history of capitalism in this period. This highly
teachable volume advances the subfield of memory studies and brings
it into conversation with the literature on material culture-an
exciting intellectual fusion. The volume's contributors include
Amanda Brickell Bellows, Crompton B. Burton, Kevin R. Caprice, Shae
Cox, Barbara A. Gannon, Edward John Harcourt, Anna Gibson Holloway,
Jonathan S. Jones, Margaret Fairgrieve Milanick, John Neff, Paul
Ringel, Natalie Sweet, David K. Thompson, and Jonathan W. White.
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