|
Books > Reference & Interdisciplinary > Communication studies
|
Buy Now
media relations - issues & strategies (Hardcover, 2nd edition)
Loot Price: R4,076
Discovery Miles 40 760
|
|
|
media relations - issues & strategies (Hardcover, 2nd edition)
Expected to ship within 9 - 15 working days
|
Public relations and the media are in a time of major change. The
rise of social media, altered media platforms, evolving legislative
environments and new models of communication have altered not only
the working environments of public relations and the news and
entertainment media, but also many aspects of how these industries
work together. Media Relations provides a practical and thorough
introduction to media work in this changing environment. Based on a
solid understanding of media culture and theory, Jane Johnston
shows how to steer a path between the technical and human elements
of media relations. She drills down into the different types of
media, analysing their applications, strengths and weaknesses, and
shows how to target your message to the right media outlets,
whether national television, community radio, celebrity magazines
or influential blogs. This second edition has been revised
throughout and includes new case studies, and new chapters on
digital and social media, media campaigns, and legal and ethical
considerations.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
(5)
(2)
