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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Public Relations - Theory and Practice (Hardcover, 4th edition)
Loot Price: R4,225
Discovery Miles 42 250
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Public Relations - Theory and Practice (Hardcover, 4th edition)
Expected to ship within 10 - 15 working days
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Public relations is a dynamic and rapidly growing field which
offers a variety of career paths. Whether you're building the
public image of an organisation, developing news and social media
strategies, or managing issues for a company or political party,
you need strong communication skills and a sound understanding of
public relations processes. In this widely used introduction to
professional practice, leading academics and practitioners outline
the core principles of public relations in business, government and
the third sectors. They show how to develop effective public
relations strategies and explain how to research, run and evaluate
a successful public relations campaign. Drawing on a range of
communication and public relations theories, they discuss how to
work with key publics, using all forms of media for maximum impact.
It is richly illustrated with examples and case studies from
Australia, New Zealand, Asia and other countries. Public Relations
has been substantially revised and includes newly written chapters
on social media, tactics, integrated marketing communication, risk
and crisis communication, public relations history, corporate and
investor public relations, and law, as well as a new glossary of
theoretical terms.
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