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Books > Business & Economics > Business & management > Sales & marketing
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Religions as Brands - New Perspectives on the Marketization of Religion and Spirituality (Hardcover, New Ed)
Loot Price: R4,936
Discovery Miles 49 360
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Religions as Brands - New Perspectives on the Marketization of Religion and Spirituality (Hardcover, New Ed)
Series: AHRC/ESRC Religion and Society Series
Expected to ship within 12 - 19 working days
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During the twentieth century, religion has gone on the market
place. Churches and religious groups are forced to 'sell god' in
order to be attractive to 'religious consumers'. More and more,
religions are seen as 'brands' that have to be recognizable to
their members and the general public. What does this do to
religion? How do religious groups and believers react? What is the
consequence for society as a whole? This book brings together some
of the best international specialists from marketing, sociology and
economics in order to answer these and similar questions. The
interdisciplinary book treats new developments in three fields that
have hitherto evolved rather independently: the commoditization of
religion, the link between religion and consumer behavior, and the
economics of religion. By combining and cross-fertilizing these
three fields, the book shows just what happens when religions
become brands.
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