Religions as Brands - New Perspectives on the Marketization of Religion and Spirituality (Hardcover, New Ed)

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Series:	AHRC/ESRC Religion and Society Series
Release date:	December 2013
First published:	2014
Editors:	Jean-Claude Usunier • Joerg Stolz
Dimensions:	234 x 156 x 24mm (L x W x T)
Format:	Hardcover
Pages:	276
Edition:	New Ed
ISBN-13:	978-1-4094-6755-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Humanities > Religion & beliefs > Aspects of religions (non-Christian) > Religious institutions & organizations > General Books > Religion & Spirituality > Aspects of religions (non-Christian) > Religious institutions & organizations > General
LSN:	1-4094-6755-4
Barcode:	9781409467557

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