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The Little Book of Big PR - 100+ Quick Tips to Get Your Business Noticed (Paperback, Special Ed.)
Loot Price: R250
Discovery Miles 2 500
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The Little Book of Big PR - 100+ Quick Tips to Get Your Business Noticed (Paperback, Special Ed.)
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Loot Price R250
Discovery Miles 2 500
Expected to ship within 12 - 17 working days
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As an entrepreneur, you need every helpful tool you can get your
hands on to build your business. And if you know the tricks of the
trade, perhaps nothing can gain more attention for your small
business and build your company's credibility than a good,
old-fashioned public-relations campaign. Whether you're an
established company or a cost-conscious start-up, The Little Book
of Big PR tells you all you need to know to be able to use public
relations effectively as a business-building tool.Drawing on the
expertise gained during her long career in public relations,
Jennefer Witter shares simple, smart, and budget-friendly methods
for getting your business noticed, including what she calls the
seven key elements of public relations:* Self-branding* Media
relations* Social Media* Networking* Speaking engagements*
Cause-related marketing* Selecting a PR agencyComplete with
real-world case studies and sample content (such as media pitches)
to use as-is or to modify to fit your own specific needs, this
all-encompassing resource will provide for you the expert guidance
all entrepreneurs need to grow their business to new,
attention-getting heights.
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