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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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The Little Book of Big PR - 100+ Quick Tips to Get Your Business Noticed (Paperback, Special Ed.) Loot Price: R250
Discovery Miles 2 500
The Little Book of Big PR - 100+ Quick Tips to Get Your Business Noticed (Paperback, Special Ed.): Jennefer Witter

The Little Book of Big PR - 100+ Quick Tips to Get Your Business Noticed (Paperback, Special Ed.)

Jennefer Witter

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Loot Price R250 Discovery Miles 2 500

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As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign. Whether you're an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:* Self-branding* Media relations* Social Media* Networking* Speaking engagements* Cause-related marketing* Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

General

Imprint: Amacom Books
Country of origin: United States
Release date: September 2018
Authors: Jennefer Witter
Dimensions: 178 x 127 x 7mm (L x W x T)
Format: Paperback
Pages: 128
Edition: Special Ed.
ISBN-13: 978-0-8144-3621-9
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Computing & IT > Internet > General
Books > Computing & IT > Social & legal aspects of computing > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 0-8144-3621-8
Barcode: 9780814436219

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