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Books > Business & Economics > Business & management > Sales & marketing
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Key Concepts in Marketing (Hardcover, New)
Loot Price: R3,555
Discovery Miles 35 550
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Key Concepts in Marketing (Hardcover, New)
Series: Sage Key Concepts Series
Expected to ship within 10 - 15 working days
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`If you want a clear, well written and authoritative introduction
to the ideas and concepts that underpin the marketing discipline,
this is the book for you' - Emeritus Professor Michael J Baker
`Each section draws the reader in to the story - the what and why
of marketing, and also deals well with how. While it is educational
and informing it is also a jolly good read' - Heather Skinner,
Principal Lecturer, Glamorgan Business School The perfect quick
reference text for your marketing course, Key Concepts in Marketing
introduces and examines the key issues, methods, models and debates
that define the field of marketing today. Over 50 essential
concepts are covered, including the marketing mix, branding,
consumerism, marketing communication and corporate image. Each
entries features: - Useful definition box - Summary of the concept
- A broader discussion - Examples and illustrations - Key
literature references This extremely readable and accessible format
provides the reader a wealth of information at their fingertips,
and provides a valuable reference to any student of marketing. The
SAGE Key Concepts series provides students with accessible and
authoritative knowledge of the essential topics in a variety of
disciplines. Cross-referenced throughout, the format encourages
critical evaluation through understanding. Written by experienced
and respected academics, the books are indispensable study aids and
guides to comprehension.
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