If there is a person who can teach you how to define and create
your personal brand, that person is master marketer "Jim Joseph."
The bestselling author of "The Experience Effect" has now turned
his attention to building that most precious of all brands -- you.
In an economy where so many people are struggling, trying to
recreate themselves and build new skillsets, the value of a
personal brand becomes paramount. As we market ourselves for new
careers or take ourselves in new directions, we need to think of
ourselves as a brand. "What are we projecting? How do those
qualities, traits or experiences that we project create a brand
that works for us?" In other words, how do we create a "Personal
Experience Effect"?
Peppered with relevant examples, the book defines what it means
to be a brand. The choices we make, their rational and emotional
components, the energy we expend towards their projection...all
these and more go into creating our personal brands. How do we keep
it all conscious and consistent? A personal brand, like any good
brand, needs to be consciously managed and controlled.
Occasionally, as with corporate brands, a measure of fire-fighting
may be required. This book shows us the what, the why and the
how.
"The Personal Experience Effect" is not only about big picture
strategy. Practical details are discussed too. For example, an
entire section is dedicated to creating the perfect elevator pitch.
How can a personal brand work not just for today but into the
future? Can a personal brand be enhanced over time? What measures
of circumspection are required in our digital age, when memories
can remain online long after they've been erased in our minds? The
author shares this and more, honestly and caringly, narrating
personal experiences as well as discussing celebrity brands.
With inspiring examples and attention to detail, "The Personal
Experience Effect" shows you how to win support to define, build,
and nurture your personal brand. "Jim Joseph's" eminently readable
book helps you "Be Who You Want To Be."
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