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Mobile Media - Content and Services for Wireless Communications (Paperback, New Ed)
Loot Price: R1,108
Discovery Miles 11 080
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Mobile Media - Content and Services for Wireless Communications (Paperback, New Ed)
Series: European Institute for the Media Series
Expected to ship within 12 - 17 working days
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The proliferation of mobile media in recent years is an
international phenomenon, with billions of devices sold annually.
Mobile communications are now moving beyond individualized voice to
mass media content--text, voice, sound, images, and even video.
This will create new types of content that allow media companies
and users to interact in new ways. There is a strong interest from
the media and telecom industries in what manner of applications and
content can be distributed in that fashion, and at what cost. To
answer these questions, the book provides 18 chapters from
internationally renowned authors. They identify likely types of
content such as news, entertainment, peer-to-peer, and
location-specific information; evaluate the economics, business
models, and payment mechanisms necessary to support these media;
and cover policy dimensions such as copyright, competitiveness, and
access rights for content providers. This volume takes the reader
through the various elements that need to be considered in the
development of third generation (3G) content, and explains pitfalls
and barriers. The result is a volume of interest to business
professionals, academics, and policy makers. The book is
international in focus and a glossary of terms is provided. There
are few publications available which give an overview of this
rapidly changing field.
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