Out-thinking Organizational Communications - The Impact of Digital Transformation (Hardcover, 1st ed. 2017)

This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges - from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain - that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	September 2016
First published:	2017
Editors:	Joachim Klewes • Dirk Popp • Manuela Rost-Hein
Dimensions:	235 x 155 x 18mm (L x W x T)
Format:	Hardcover
Pages:	199
Edition:	1st ed. 2017
ISBN-13:	978-3-319-41844-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	3-319-41844-0
Barcode:	9783319418445

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!