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Books > Reference & Interdisciplinary > Communication studies
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The Presidential Campaign Film - A Critical History (Paperback, New edition)
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Discovery Miles 7 850
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The Presidential Campaign Film - A Critical History (Paperback, New edition)
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Morreale traces the development of the documentary films produced
for presidential candidates from Calvin Coolidge in 1923 to George
Bush and Bill Clinton in 1992. The work provides insight into
today's visually oriented presidential campaign by analyzing the
production of candidates' images as the films evolve from classical
to modern forms. Campaign films are usually overlooked by campaign
scholars, yet they provide the fullest available visual portrait of
a candidate during a campaign, they encapsulate persuasive appeals
and strategies, and they illustrate Republican and Democratic
candidates' different approaches to mediated communication.
Morreale concludes that presidential campaign films provide a lens
through which we can view both changes and continuities in American
politics and culture. Recommended for scholars and students of
communication, political science, and history.
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