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Books > Business & Economics > Business & management > Sales & marketing
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Essentials of Services Marketing, Global Edition (Paperback, 4th edition)
Loot Price: R2,290
Discovery Miles 22 900
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Essentials of Services Marketing, Global Edition (Paperback, 4th edition)
Expected to ship within 12 - 17 working days
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For undergraduate courses in services marketing. As economies
across the world continue to transition toward services, skills in
marketing and managing services have never been more important.
Essentials of Services Marketing, 4e, captures the reality of
today's world, incorporates recent academic and managerial
thinking, and illustrates cutting-edge service concepts. Designed
to provide a crisp introduction to key topics in the field, this
book places marketing issues within a broader general management
context and shows the relationships between the marketing,
operations, IT, and human resources functions in service firms.
General
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