How To Bridge Your Brand - The Masterful Art Of Bridging The Gap Between Brands And Their Audience (Paperback)

The connection between a brand and its audience is both crucial and complex. Both businesses and marketers often grapple with the complexities presented by crafting the success journey for a brand, especially in the very beginning. “How To Bridge Your Brand: The Masterful Art of Bridging the Gap Between Brands and Their Audience” by Jody Kolbee offers a comprehensive guide to understanding and forging this vital connection, as well as all the technical information a business might face to ensure that converting a visitor into a customer happens successfully.

This insightful book introduces the concept of the ‘bridging process,’ a strategic approach to building a brand identity that resonates deeply with consumers, fostering engagement, interaction, and ultimately, transaction.

About the Author:
Jody Kolbee is a Brand Innovation Catalyst who has transformed over 200 brands, many of which are household names and market leaders. As a true creative visionary and “Architect of Brands” Jody’s mastery in branding, digital marketing and growth hacking, has earned him local and international acclaim. Founder of WritersHand Studios, a global design and digital marketing agency, author, lecturer and conference speaker, Jody continues to lead innovation to bridge the gap between brands and customers.

General

Imprint:	WritersHand Studios
Series:	Bridge Your Brand
Release date:	5 April 2024
Authors:	Jody J. Kolbee
Dimensions:	210 x 148 x 27mm (L x W x T)
Format:	Paperback
Pages:	288
ISBN-13:	978-0-7961-4312-9
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Local Author Showcase > Business Books > Promotion > Pre-Orders > Business
LSN:	0-7961-4312-9
Barcode:	9780796143129

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