The physical distribution of products is an important element in
the marketing operations of all productive enterprises, and in many
cases efficient distribution is the most important single factor
leading to success. With the emergence of post-industrial society
the role of distribution has come to increasingly be viewed as a
generator of wealth in the economy, attracting the interest of
public policy makers anxious to influence investment, employment
and efficiency in the sector.
First published in 1982, this book isolates the major trends
affecting the main institutions in distribution and contrasts the
processes of change amongst the countries and regions of the
European Economic Community. Structural change in the industry is
related to spatial change in the regions and comparisons made of
the varied public policy responses in member countries. An
interesting and relevant reissue, this title will be of particular
value to economics and business students with an interest in the
development of the European consumer and post-industrial
Europe.
General
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