Purpose as a business philosophy has resulted in organizations
struggling to make sense of what they need to do and made 'purpose
washing' commonplace. Identify the challenges and opportunities in
the age of purpose and learn how to create authentic messaging,
activate successful campaigns and asses the value that these have
for key audiences. Purpose has become a leadership and managerial
imperative for businesses large and small, non-profit organizations
and charities. However, many businesses don't know how to clearly
execute this, and the marketing and PR function of many companies
struggle disproportionately as a result. This had led to an
increase in cynicism and the growth of 'purpose washing'. However,
when purpose is created with an authentic culture, the opportunity
for building brand reputation and positive customer engagement is
significant. Truth Be Told will help readers understand exactly how
to achieve this and present the core truths of their company or
organization, to drive clear, authentic purpose powered
communication.
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