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The Biology of Investing - Nature, Nurture, Physiology, & Cognition (Paperback)
Loot Price: R1,875
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The Biology of Investing - Nature, Nurture, Physiology, & Cognition (Paperback)
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Why do people's financial and economic preferences vary so widely?
'Nurture' variables such as socioeconomic factors partially explain
these differences, but scientists have been discovering that
'nature' also plays an important role. This is the first book to
bring together these scientific insights for a holistic view of the
role of human biology in financial decision-making. Geneticists are
now examining which genetic markers are associated with financial
and economic preferences. Neuroscientists are now determining where
in the brain financial decisions are made and how that varies
between people. Endocrinologists relate the level of different
hormones circulating in the body to financial risk-taking.
Researchers are exploring how physiology and environmental
conditions influence investment decisions, and how three types of
cognitive ability play essential roles in investment success. This
exciting and relevant work being done in these academic silos has
generally not been transmitted among the scientific areas, or to
industry. For the first time, this book integrates all these areas,
explaining the myriad ways in which a person's biology influences
their investing decisions. Financial analysts, advisors, market
participants, and upper-level undergraduate and postgraduate
students of behavioral finance, behavioral economics, and investing
will find this book invaluable, enabling a deeper understanding of
investors' decision-making processes. To further ensure this new
material is accessible to students, PowerPoint slides are available
online for instructors' use.
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