Based on interviews with top executives from companies of
different sizes and in different industries, this book explains the
benefits and challenges of Global Product Development. "Global
Product" provides examples from many companies, draws conclusions
about best practices, and shows how to manage the innovation,
development and support of Global Products. The author is the
President of John Stark Associates, a leading service provider in
the Product Lifecycle Management (PLM) market, and has published
numerous articles and books in the field.
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