Digital Entrepreneurship (Paperback)

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	February 2019
First published:	2019
Authors:	Jonathan Allen
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Paperback
Pages:	250
ISBN-13:	978-1-138-58369-6
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-138-58369-3
Barcode:	9781138583696

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