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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Reputation Matters - How to Protect Your Professional Reputation (Hardcover)
Loot Price: R649
Discovery Miles 6 490
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Reputation Matters - How to Protect Your Professional Reputation (Hardcover)
Expected to ship within 12 - 17 working days
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The essential guide to protecting and managing the professional
reputation of both yourself and your organization In the volatile
landscape of social media and viral news, professional reputations
can be wrecked within a matter of hours. Passivity in the face of
public criticism is often perceived as conceding guilt, while an
ill-judged response can just make things worse. But few senior
business leaders, entrepreneurs, public figure, talent managers,
in-house lawyers and even PR professionals are aware of the full
array of strategies available that can both prevent and mitigate PR
crises. In Reputation Matters, Jonathan Coad draws upon his decades
of expertise (both as one of the country's leading PR lawyers and
as a highly regarded editorial lawyer) to provide this essential
guide to protecting and managing both your professional reputation
and that of your organization. With the blurred lines between
traditional and social media and the growing predominance of
misinformation, reputations are now more valuable and vulnerable
than ever. Reputation Matters grants readers a unique insider's
insight into how the media works, teaches the best strategies for
countering any threats, and uncovers the intricacies of litigation
PR. In this engaging and essential book, Jonathan gives practical
advice on how to cultivate and secure your reputation, which is
enriched and supported by a selection of first-hand case studies
from his illustrious career.
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